Recently, I encountered an issue by complete accident while attempting to find something that should be very easy to find: contact information.
Several of the websites I visited made it extremely difficult to find the contact information, while others did not disclose the contact information at all. Companies must understand the frustration that browsers feel when they simply want to send an email. A contact form is awesome, however, organizations should always include a general inquiry contact email on the front page of their websites. Phone numbers are essential contact information to include as well, but not everyone is interested or has the time to pick up the phone.
Along with the absence of contact information, here are a few other 'issues' I discovered:
- Horizontal navigational menus that open sub-menus longer than the page, causing the user to scroll to reveal entire menu, is not the best option. Consider switching to vertical navigational menus or grouping information more efficiently.
- Music or videos loading on homepages are not the best option either for bandwidth purposes. Also, the user may immediately click off the site if they cannot find the stop button fast enough.
- Scrolling text can be annoying.
- Contact forms with several required fields may also deter prospective clients and / or interested readers.
- Conflicting color fonts and too much bolded or underlined texts.
Have you ever encountered an issue while viewing a website that could easily be resolved?
Contact ChrissyBiz today to discuss the impact that web marketing copy can have on your business.
Contact ChrissyBiz today to discuss the impact that web marketing copy can have on your business.