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Friday, October 31, 2014

Three Differences Between Branding and Marketing That Will Improve Your Internet Marketing Strategy

Marketing and branding go hand in hand, right? 

If you asked someone the difference between branding and marketing, it would be the same as asking the difference between fire and ice. Just as fire and ice are both elements of our Earth, marketing and branding are two essential components for a successful web marketing strategy, and business planning. 

However, this is where the similarities end. 

Below you will find three very important aspects to help explain why branding and marketing are two entirely different things, but very necessary. I must admit that I struggled to understand this in the beginning of my business, so I hope it is helpful. 

If you're looking for good examples of branding, McDonald's, Target, Disney and many other multi national corporations are some of the major brands that come to mind. But proper branding is not just limited to major corporations with seemingly limitless budgets.

Thursday, October 30, 2014

The Cloud: Can I Really Be Secure? Facts vs Myths

The wonders of the cloud make doing business much easier than the pre-cloud era, that's for sure. But there's still a lot of mystery and misunderstanding surrounding it. Hopefully, this will help clear some things up.

Cloud Myths VS Facts
The Cloud has gained popularity over the past few years because of its interoperability, agility, and flexibility. There are also many myths floating around the cloud in regards to its functionality. 

This post is designed to debunk the myths and bring forth the truth about the cloud.
  • Myth #1: Services provided by the Cloud are expensive
Many people have the misconception that cloud services are expensive, and they would end up spending more money if they invest in cloud technologies.

Monday, October 27, 2014

Google's New Inbox - Your Email Just Got Smarter!

Google's New Inbox and Its Features
Google recently launched the new inbox app, which will change the way in which people manage their emails. So let’s look on what the new inbox is and what features it includes:
What is Inbox?
Inbox is a new application that has been developed by Google to help users manage their emails better. 

The inbox app is made for Gmail; instead of updating thetheir current layout for web and mobile, Google has created a new app to manage emails.

Inbox is not an email provider, rather an email client.

Features of Inbox
Google has tried to make the inbox app such that people can better manage their emails. So here's the rundown:

Tuesday, September 30, 2014

How To Create A Secure Password You Will Not Forget

Rarely a morning passes that we don't hear something about hackers and their exploits. Whether you love them, hate them or are one of them, the internet has made their threat real. Recently, many celebrities fell victim to Apple's latest breach in security, resulting in lots of "unwanted" press for actress Meagan Good, Kim Kardashian, and Gabrielle Union, just to name a few.

Even large corporations are not immune to the threats hackers pose.

Remember Target, Neiman Marcus' and Home Depot's very public apologies to their consumers?

So, how can we as just regular people, protect ourselves against the threats that internet thieves pose on our information?

Furthermore, as entrepreneurs and business owners, how can we do our part to give our customers the confidence they need when we store their data?

Monday, September 29, 2014

Consulting Chronicles, Six Lessons You Cannot Learn In Business School

I had just finished my MBA, had a few business connections and also going through a divorce. Truly, the worst of times and the best of times for me. ChrissyBiz Solutions had been in my heart for more than a year, but the opportunities to really get things going were far and few in between.

I needed to bring in an income for myself and my son, but I was in no position (emotionally) to deal with a nine to five, and the corporate hustle. It is amazing how the end of seasons in our lives can really be the beginning of something new.

What does this have to do with business? Everything! These tense circumstances and uncomfortable conditions were exactly what I needed to push me over the edge. Maybe you are going through life-altering things right now and feel you cannot possibly birth your dream right now. Think again.
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Thursday, September 18, 2014

7 Common Grammar Errors To Avoid & Improve Your Web Content

Have you ever read something so clever and interesting that you wanted to "share" it via your social networks or email list, only to find you cannot because of the grammatical errors. It may not be that you particularly spell so perfectly but if you noticed the error, so will others.

It happens to everyone, even the grammar police.
Unfortunately, such mistakes can really make readers questions credibility or source of information (you).

No matter how you have been writing or if you just want to begin, here is a handly list of some of the most common grammar mistakes and how to correct them. This is based on American English and given the evolution of language can likely change at any time - just kidding. 

Avoid another grammar mistake, use this list as a reminder:

1. A and An - This mistake is not as common as some but still requires attention. The blanket rule is to use A before all letters beginning with consonants (non vowel letters). But of course, there are exceptions:

  • If the word starts with an "h" that is silent, like hour or herb, you still use an.
  •  If the word starts with "u" but sounds like the word "you," or the it starts with an "o" but sounds like the letter "w" - then you would use a.
    • We waited over an hour for her to show up.
    • We wish the new couple a happy union.
    • There was a one lane highway closure this morning. 

Tuesday, September 16, 2014

5 Technical Tips and Resources to Help Manage Your Website

It can be frustrating when you need to add something to your website or take something down, but
you do not know how to do it on your own. In fact, you already anticipate the hassle as you think of the easiest and fastest ways to make your website changes but you know it will require time you don't want to wait.

You do not have to be a webmaster to make many common changes, in fact, the evolution of the web has made it increasingly more simple to edit websites - if you know a few things.

Here's are 5 technical tips and resources to help make managing your website easier. 

1. Website Code Editor - All websites are written in a special language, understanding a few rules about editing them is very helpful. There is no shortage of resources, but I personally have learned so much from W3 Schools. They offer HTML, CSS, Javascript, SQL, Jquery and PHP. You can thank me later if you aren't already aware of this gold mine. You can use this for quick references and also to teach yourself over time. Great resource!

2. Social Media Sharing Buttons - I remember my very first website and having to download icons for each social media platform I wanted to put on my site, then having to code them manually, extremely time consuming. Not any more! You can generate a code for all of the social media buttons you want on Share This' website.

3. Free Widgets & Gadgets - Connecting your website to your social media sites or other places on the web is easy with widgets, you'll become very comfortable with adding or removing them. Apple store and Android's Google Play will have specific widgets and apps based on the operating system, but it won't hurt to have a central resource to find what you need. Whether you want to add a calculator, display the viewer's IP address, or install a clock, SnackTools is a modern widget website I think you would benefit from.

4. Content Marketing Resources - There are a myriad of websites from which to learn from and use as resources for your own content marketing efforts, but not all are created equally. CopyBlogger, EzineArticles, and CNET are just a few reputable sources that can help fuel your content marketing efforts and give you inspiration when writers' block tries to rear it's ugly head.

5. Alexa - You may want to check up on how your efforts are working, or how you rank compared to others in your niche, Alexa will give you a lot of information to help you understand who is visiting your website and so much more! They are tried and true, and Amazon company that has kept up with the web algorithms and spits our valuable information for website owners. 

These are a few technical tips and resources that can help you manage your website. ChrissyBiz Solutions will also make your job easier by helping to manage the content make changes. 

Is there a tip or resource you would add to this list?
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