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Tuesday, September 30, 2014

How To Create A Secure Password You Will Not Forget

Rarely a morning passes that we don't hear something about hackers and their exploits. Whether you love them, hate them or are one of them, the internet has made their threat real. Recently, many celebrities fell victim to Apple's latest breach in security, resulting in lots of "unwanted" press for actress Meagan Good, Kim Kardashian, and Gabrielle Union, just to name a few.

Even large corporations are not immune to the threats hackers pose.

Remember Target, Neiman Marcus' and Home Depot's very public apologies to their consumers?

So, how can we as just regular people, protect ourselves against the threats that internet thieves pose on our information?

Furthermore, as entrepreneurs and business owners, how can we do our part to give our customers the confidence they need when we store their data?

Monday, September 29, 2014

Consulting Chronicles, Six Lessons You Cannot Learn In Business School

I had just finished my MBA, had a few business connections and also going through a divorce. Truly, the worst of times and the best of times for me. ChrissyBiz Solutions had been in my heart for more than a year, but the opportunities to really get things going were far and few in between.

I needed to bring in an income for myself and my son, but I was in no position (emotionally) to deal with a nine to five, and the corporate hustle. It is amazing how the end of seasons in our lives can really be the beginning of something new.

What does this have to do with business? Everything! These tense circumstances and uncomfortable conditions were exactly what I needed to push me over the edge. Maybe you are going through life-altering things right now and feel you cannot possibly birth your dream right now. Think again.
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Thursday, September 18, 2014

7 Common Grammar Errors To Avoid & Improve Your Web Content

Have you ever read something so clever and interesting that you wanted to "share" it via your social networks or email list, only to find you cannot because of the grammatical errors. It may not be that you particularly spell so perfectly but if you noticed the error, so will others.

It happens to everyone, even the grammar police.
Unfortunately, such mistakes can really make readers questions credibility or source of information (you).

No matter how you have been writing or if you just want to begin, here is a handly list of some of the most common grammar mistakes and how to correct them. This is based on American English and given the evolution of language can likely change at any time - just kidding. 

Avoid another grammar mistake, use this list as a reminder:

1. A and An - This mistake is not as common as some but still requires attention. The blanket rule is to use A before all letters beginning with consonants (non vowel letters). But of course, there are exceptions:

  • If the word starts with an "h" that is silent, like hour or herb, you still use an.
  •  If the word starts with "u" but sounds like the word "you," or the it starts with an "o" but sounds like the letter "w" - then you would use a.
    • We waited over an hour for her to show up.
    • We wish the new couple a happy union.
    • There was a one lane highway closure this morning. 

Tuesday, September 16, 2014

5 Technical Tips and Resources to Help Manage Your Website

It can be frustrating when you need to add something to your website or take something down, but
you do not know how to do it on your own. In fact, you already anticipate the hassle as you think of the easiest and fastest ways to make your website changes but you know it will require time you don't want to wait.

You do not have to be a webmaster to make many common changes, in fact, the evolution of the web has made it increasingly more simple to edit websites - if you know a few things.

Here's are 5 technical tips and resources to help make managing your website easier. 

1. Website Code Editor - All websites are written in a special language, understanding a few rules about editing them is very helpful. There is no shortage of resources, but I personally have learned so much from W3 Schools. They offer HTML, CSS, Javascript, SQL, Jquery and PHP. You can thank me later if you aren't already aware of this gold mine. You can use this for quick references and also to teach yourself over time. Great resource!

2. Social Media Sharing Buttons - I remember my very first website and having to download icons for each social media platform I wanted to put on my site, then having to code them manually, extremely time consuming. Not any more! You can generate a code for all of the social media buttons you want on Share This' website.

3. Free Widgets & Gadgets - Connecting your website to your social media sites or other places on the web is easy with widgets, you'll become very comfortable with adding or removing them. Apple store and Android's Google Play will have specific widgets and apps based on the operating system, but it won't hurt to have a central resource to find what you need. Whether you want to add a calculator, display the viewer's IP address, or install a clock, SnackTools is a modern widget website I think you would benefit from.

4. Content Marketing Resources - There are a myriad of websites from which to learn from and use as resources for your own content marketing efforts, but not all are created equally. CopyBlogger, EzineArticles, and CNET are just a few reputable sources that can help fuel your content marketing efforts and give you inspiration when writers' block tries to rear it's ugly head.

5. Alexa - You may want to check up on how your efforts are working, or how you rank compared to others in your niche, Alexa will give you a lot of information to help you understand who is visiting your website and so much more! They are tried and true, and Amazon company that has kept up with the web algorithms and spits our valuable information for website owners. 

These are a few technical tips and resources that can help you manage your website. ChrissyBiz Solutions will also make your job easier by helping to manage the content make changes. 

Is there a tip or resource you would add to this list?

Friday, September 12, 2014

Essentials for A Nonprofit Sponsor Letter That Gets Results

You just had a wonderful impromptu meeting with the congressman at the gas pump and you were able to engage him about your nonprofit. He's interested and asks you to send him some more information. You can hardly contain your excitement because you need more sponsors for an upcoming event and this is the perfect opportunity to gain some support from your local politicians. 

Crafting your sponsor letter does not have to be stressful if you apply these essential steps for writing a sponsor letter that will get results. 

Wednesday, September 10, 2014

Apple's Business Strategy, Product Development Propelled By User Experience

The last few weeks, but especially the last few days, we have been bombarded by all types of media about the Apple Event that took place yesterday. The highly anticipated event suffered from technical difficulties during their livestream, but still managed to unveil their new products slated for release on Friday, September 19, 2014, the new iPhone 6, iPhone 6 Plus, and Apple Watch.

Apple's strategy from day one has always been to provide the end user with a superior experience. Their decision to a update to a bigger screen and releasing the first Apple watch in early 2015 are the byproduct their genius strategy to put competition second and the user's experience with the product first.

These latest changes are the direct result of them listening to their loyal fan base and critics. The price, the product placement, promotion, marketing, and everything behind the upcoming launch of the iPhone 6 begins and ends with the user.

Monday, September 8, 2014

Social Media Strengths, Weaknesses, Opportunities and Threats (Update)

Some time ago, I wrote a post about the strengths, weaknesses, opportunities, and threats associated
with social media and business. Given the changes social media has experienced, I thought it appropriate to update this analysis.

Internet users have seen the explosion of image sharing with websites like Pinterest, Tumblr and Instagram. It seems that internet users are somewhat "over" words and prefer communicating through images. The old addage "A picture is worth a thousand words" has come to life in more ways than one.

What are the strengths, weakness, opportunities, and threats associated with social media and business?

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