Focus Your Content Marketing Efforts

The consumer is not the only one favored through the free market system. As small business owners come online more and more, they can benefit as well. Market research is more available than ever before, and growing daily. It is not difficult to see who reads your content the most, their age, gender, and most importantly, their needs. Carving out your niche and pursuing it is where the most benefit lies. No more do you only concentrate in your ideal customer, but also your present ones.

Carving out a niche through the language you write in is easier with long tail keywords. This concept means that your content marketing efforts are more aligned with how people actually search for products and services online.

For example, nonprofit organizations solicit volunteers, donations, and businesses to donate their products or services. When people are in need of their resources, they will likely search terms like 'local charities' or "where can I get help with my bills?" google makes this even easier with their search box that instantly updates as you type.

On the other hand, small businesses will likely need to focus more on reviews, customer feedback, and their online customer service. Their content should include terms that describe their product or service: 'cheap websites' or 'where to buy low cost iPhone cases.'

Competition in your market becomes less when you focus on your niche. Concentrate on the clients you want to consult with or the industries that will need your services. What is their lingo? What sites do they frequent (message boards, social media)? And, what problem can you help them solve?

It is not better to be the jack of all trades, but master of none.


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