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Thursday, February 24, 2011

7 Sites & Resources for the Entrepreneur

I decided to write a post spotlighting seven resources that I find to be useful for Entrepreneurs. If you are someone who works from home or has a solo operation, this is especially for you. Sole proprietors come in the form of many professionals who consult or work on a contract basis. So let's get to it!

  1. www.Entrepreneur.com -- not only does the site have great information to run your business, it is interactive as well. You can create a profile and post ads, read others posted materials, etc. You can subscribe to their newsletters and receive information on topics most relevant to you. They also have an active Facebook and Twitter presence that I feel adds value, instead of pushing unwanted products or services. 
  2. www.Google.com -- Besides the unlimited storage in email and the business apps you can purchases for about $1 an app, there are other useful resources you can find in the Google family. Google Voice allows you to use a phone number of your choice for free with voice mail and so much more. You can also use their webmaster tools to analyze your search engine rankings and learn how to better position yourself online. The calendar is awesome as well and can sync everything if you are using an Android device.
  3. www.bit.ly -- When you are distributing your links online via Facebook, Twitter, and your blogs, press releases, and articles, you will need a way to track your clicks. Not only can you shorten your links and bundle them, you can also analyze your click-thru rate. 
  4. www.BillingBoss.com -- This invoicing tool is very advanced for the free version. You can create recurring invoices, use your own logo, and much more. Invoices are sent out via PDF attachment and a unique link that the client can use to view the invoice in a browser. 
  5. Keyword Question Tracker -- When you are writing articles and blogs, you want to use the verbiage and language that your target audience will be using. This handy tool allows you to put in a certain keyword or phrase, and it will return questions that relate to that keyword. Invaluable tool for copywriters.
  6. www.Meetup.com -- Here you can network with people in your field and find local places to meet with them. Even if you do not use it for business purposes, it is good for recreational use as well. Sometimes you must guard against over-working or not getting out, especially when you work from home. Create a profile and join groups. You can even be notified when they add new meetups similar to your interests.
  7. www.helpareporter.com -- If you are not aware yet, PR is very important and effective when it comes to marketing and spreading the word about your business. This site allows you to receive daily emails from journalists and blog writers looking for stories. Even if you only use it for ideas, it is worth the email. READ THEM!
Do you have any invaluable resources for Entrepreneurs you would like to share?


ChrissyBiz Solutions provides clients with customized, results-driven web marketing strategies. Our primary business writing duties include: article marketing,  search engine optimized web copy, blog content, social media, press releases, and newsletters  designed to drive traffic to your website and influence buyers decisions when purchasing products and services.

Contact ChrissyBiz today to discuss the impact that web marketing copy can have on your business.

Wednesday, February 9, 2011

Business Strategy | Define and Develop A Strategy for Your Business

The importance of Business Strategy cannot be overstated. It serves as a foundation for the company alongside Mission and Vision. What is Business Strategy? Business Strategy is the way you will accomplish your mission and vision. How will you fulfill the mission of the company and how you will achieve your mission. 

What devices,  procedures, technologies, or other methods will you employ to make your mission and vision a reality? 

There are three things you must do in order to develop an appropriate and competitive strategy:

  • Educate
  • Evaluate
  • Execute
Educate yourself on successful companies within your industry that have been able to remain competitive. Stay abreast of current events and never stop learning. I am subscribed to many mailing lists in order to continue educating myself. No matter your formal education, you will be left in the dust if you refuse to continue learning.


Wednesday, February 2, 2011

Vision Statement How-To with Example


What is A Vision Statement? Your company vision statement briefly yet thoroughly  describes where you see yourself in the future. What do you envision for your company, for your customers, for yourself?


Reflect on your resources and those you hope to acquire -- this will aid in constructing a complete vision statement. Aim high and work tirelessly to make your vision a reality.

In preparation for expansion and growth you must consider this beforehand so that it is not clouded by any decision you are facing in the future. Whether you are an entrepreneur or a small team -- vision is similar to mission in that it is a guiding force. Mission is more of a present tense statement with descriptors while vision is futuristic. Without vision, it can be very difficult to come to decisions within your organization. 

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