Embrace Web Marketing & See Results

Small businesses should embrace the new technologically advanced forms of marketing available to them, especially considering their benefits to their bottom line. Web marketing can be described as leveraging the use of technology to accomplish traditional marketing purposes.

Implementing a good internet marketing strategy for your company requires planning, research, time, including all the necessary software and hardware required. Every online tool used to market your product or service helps give your business a virtual storefront. Proper execution will bring results.

One major element in web marketing is SEO and how content has helped companies increase their search engine rankings and sales. Even after reading popular books such as Duct Tape Marketing, by John Jantsche, marketers are left with the tasks of taking the information and preparing a plan that fits their own unique situation, resources, and experience. Regardless of circumstance, the plan would need to include: how much time you can dedicate to providing quality and relevant content for your web presence; what websites or platforms would you use to distribute this content; what niche you will focus on; your target audience and your goal. 

Fact-based statistics on the effects of a good web marketing strategy can be easily found in the plentiful books written on internet marketing and social media. Entrepreneurs can learn a lot about the benefits as well as specific tools used in written materials, authored by several content marketing professionals. A thorough start to educating yourself about the topic is: The New Rules of Marketing and PR, by David Meerman Scott and Guerrilla Marketing by Jay Conrand Levinson and Shel Horowitz.

Have you embraced internet marketing? What resources do you use to stay up-to-date? Leave your tips in the comment box. 

ChrissyBiz Solutions provides clients with customized, results-driven web marketing strategies. Our primary business writing duties include: article marketing,  search engine optimized web copy, blog content, social media, press releases, and newsletters  designed to drive traffic to your website and influence buyers decisions when purchasing products and services.

Contact ChrissyBiz for a complimentary consultation today to discuss the impact that web marketing copy can have on your business.