10 Successful Techniques Nonprofits Are Using On The Web

There is no one-size-fits-all strategy for the web, but there are some proven methods that when executed properly, will yield favorable results. Some nonprofits have established some routines that have helped them gain more reach, more awareness, and higher donations.

Focus Your Content Marketing Efforts

The consumer is not the only one favored through the free market system. As small business owners come online more and more, they can benefit as well. Market research is more available than ever before, and growing daily. It is not difficult to see who reads your content the most, their age, gender, and most importantly, their needs. Carving out your niche and pursuing it is where the most benefit lies. No more do you only concentrate in your ideal customer, but also your present ones.

Carving out a niche through the language you write in is easier with long tail keywords. This concept means that your content marketing efforts are more aligned with how people actually search for products and services online.

For example, nonprofit organizations solicit volunteers, donations, and businesses to donate their products or services. When people are in need of their resources, they will likely search terms like 'local charities' or "where can I get help with my bills?" google makes this even easier with their search box that instantly updates as you type.

On the other hand, small businesses will likely need to focus more on reviews, customer feedback, and their online customer service. Their content should include terms that describe their product or service: 'cheap websites' or 'where to buy low cost iPhone cases.'

Competition in your market becomes less when you focus on your niche. Concentrate on the clients you want to consult with or the industries that will need your services. What is their lingo? What sites do they frequent (message boards, social media)? And, what problem can you help them solve?

It is not better to be the jack of all trades, but master of none.

Using Triberr to Drive Web Traffic and Network

The explosion of social media has left business owners with many options, and web internet entrepreneurs with several demands to meet. 

While there is never a shortage of discussion about the need for website traffic in order to improve search engine rankings and drive sales, bloggers can also leverage the network of their peers, even competitors to drive traffic to their blogs, articles, or other web content. 

Triberr offers an innovative approach for the bloggers need. It provides a unique process that allows bloggers to invite members into their "tribes" based on interest, niche, frequency of posts, or any criteria the bloggers may choose. 

When a member of the tribe publishes a blog post or article, the feed automatically populates it through Triberr and posts an original (not RT) post to each tribe members account on twitter. Every time a member of the tribe gains a twitter follower, your blog gains a new possible viewer. Genius.

Tribe sizes vary and there are several features to even expand your reach on triberr. Personally, using this invite only web application has increased traffic, targeted traffic to my business blog. Triberr allows bloggers and article marketers to get their content in front of information-hungry web users easily. 

If you are interested in an invite code, please use the comment form below and include your blog web address. Thank you.

ChrissyBiz Solutions provides clients with customized, results-driven web marketing strategies. Our primary business writing duties include: article marketing,  search engine optimized web copy, blog content, social media, press releases, and newsletters  designed to drive traffic to your website and influence buyers decisions when purchasing products and services.

Contact ChrissyBiz for a complimentary consultation today to discuss the impact that web marketing copy can have on your business.