This morning was exceptionally cool for February. In this part of South Texas, I have become accustomed to two seasons: spring and summer. Not surprisingly, for Groundhog Day, it has been predicted that we will have 6 more weeks of winter weather.
No complaints here.
This day got me thinking about the movie GroundHog Day, starring Bill Murray and how it relates to our content marketing routines - how we create and develop content to share across the web.
In the film, the weatherman is going about his regular routine to predict the weather but gets stuck in a time warp that leaves him repeating the same day, over and over. Sound familiar?
The movie is hilarious and Bill Murray has never disappointed in any role I've seen him in (from Ghostbusters to Scrooged). However, this movie presents a very real issue that many of us can face when approaching our content marketing routines - getting stuck, repeating the same mistakes over and over again, and sometimes unsure of how to get out of the "time warp."
In the film, Bill Murray had to repeat the same day until he was able to figure out where he went wrong, and get it right. As business owners we learn the value of repeating the same processes and create a daily routines that work. This can also help us improve our content marketing efforts, including writing articles and publishing blog posts on a regular basis.
However, we should assess the profitability of what we are doing and then decide if should continue to repeat the routine or not. Is your content marketing routine working? Do you even have one?
