Three Clever Business to Business Marketing Ideas For The Holiday Season

As a business owner, you have big hopes and dreams but sometimes, your budget cannot

accommodate a ‘Go Big or Go Home’ attitude. That’s perfectly okay because there are several dirt cheap marketing ideas that will give your business the attention and exposure it deserves. Below you will find some of the best cheap or free marketing ideas used today.

#1 Start a Blog

Adding a blog to your website costs little or nothing, and creates consumer involvement with your brand on a personal level. You can address the benefits of your products and services, and answer consumer questions and concerns. This is a great way to get feedback and reviews for your brand, and you are providing a free service to your consumers, the gift of information.

Having a blog on your site will also give you an edge as you compete with other businesses vying for front page Google search ranking. The more original content and information you provide on your blog, the more reliable search engines consider your site to be. Whether you write exceptional blog posts or hire a highly qualified writing service, you can appreciate this low cost marketing technique.

The number of blog posts your site will publish per week or month should be decided, based on the needs of your brand and business. Once you have decided on a number, stick to it, using an editorial calendar. Not only will you enjoy more exposure for your brand, your list of subscribers will open the door for a low cost email campaign.

#2 Start an Email Marketing Campaign

Email marketing campaigns are affordable and low cost, but they can be mean huge success and great exposure for your products or services. That growing list of emails you’ve been collecting will pay off in a huge way when utilized for a low cost email marketing campaign. Watch your business grow in leaps and bounds by sending out informative updates, sales and promotions, and helpful newsletters.

Writing emails for marketing campaigns can be tricky, as you don’t want consumers to feel as if you are only sending spam. A savvy email marketing campaign writer knows how to write helpful and informative newsletters and promotions rather than filling the message with annoying sales pitches.

This is another cheap marketing idea that requires perseverance. Decide how often to send notifications to the subscribers on your email list and stick to it. Consider the needs of your consumers and decide on a frequency that won’t inconvenience your recipients.

#3 Start a PR Campaign

A press release campaign is a great way to gain exposure for your brand without emptying your pockets. While press releases should be written by a professional and experienced writer, this remains a cheap marketing idea that provides valuable information about your brand. Press releases are also helpful in climbing in Google search ranking, using specific keywords and inbound links that help lead consumers to your site.

`For a successful, PR campaign, you should decide how many press releases you should provide to the public on a weekly or monthly basis. Whether you decide to publish one press release per month or once weekly, perseverance is the key. Posting to several online PR services and emailing a copy to the editors of publications relating to your industry will provide great exposure. Don’t forget to post press releases on your own site, in a news section.   

We can help you deploy all of these strategies for you, saving you time and money! Contact us today for a customized content marketing solution plan at 1-888-528-3508 or email us at contact@chrissybizsolutions.com